Creating Business Value through Social Media Management: Technologies and Strategies

“Creating Business Value through Social Media Management: Technologies and Strategies” is a comprehensive guide that explores the dynamic intersection of technology and business strategy in the realm of social media management. The book covers essential topics such as e-recruiting, employer branding, and Social CRM, offering insights into leveraging social media networks for maximum impact. From viral marketing to sentiment analysis and the implementation of Enterprise 2.0, this resource equips businesses with the tools and strategies needed to create tangible value through effective social media management. Whether developing a robust online presence or utilizing social mining for actionable insights, this book serves as an invaluable companion for businesses navigating the ever-evolving landscape of digital engagement.

Keywords

E-recruiting, Employer branding, Enterprise 2.0, Sentiment analysis, Social CRM, Social business, Social media networks, Social mining, Viral marketing, Web 2.0