Text and Cases in Strategic International Management (Volume 1)

“Text and Cases in Strategic International Management (Volume 1)” offers a comprehensive resource for students and practitioners delving into the complexities of international business and management. With a focus on strategic international management, the book explores key aspects such as value chain activities, marketing, and development. It provides a detailed examination of the principles and practices essential for effective international coordination and management. This volume, covering general management and strategy, serves as a valuable textbook for those seeking a deeper understanding of the nuances involved in navigating the global business landscape. Whether exploring business development or marketing strategies, this text combines theoretical insights with practical case studies to offer a holistic view of strategic international management.

The book’s emphasis on value chain activities and strategic management makes it an indispensable resource for individuals aiming to enhance their proficiency in international business. By addressing the core elements of business development, marketing, and strategy, this volume equips readers with the knowledge needed to navigate the challenges and opportunities in the dynamic field of strategic international management.

Keywords

General Management, International Business, International Coordination, International Management, Strategic International Management, Value Chain Activities, Business, Controlling, Development, Management, Marketing, Strategy