E-Commerce and Social Commerce: A Comprehensive Introduction

“E-Commerce and Social Commerce: A Comprehensive Introduction” is an essential guide for navigating the dynamic landscape of electronic commerce. The book provides a thorough exploration of the fundamentals, encompassing electronic commerce (E-Commerce) and its evolving counterpart, social commerce. It delves into the intricacies of online business, addressing key components such as EC systems and mobile commerce.

With a focus on the symbiotic relationship between technology and commerce, the text illuminates how businesses leverage digital platforms for transactions and engagement. Special attention is given to the burgeoning realm of social commerce, where social media channels become integral to the e-commerce experience. Whether you’re a student delving into the fundamentals or a professional seeking insights into the latest trends, this comprehensive introduction equips readers with a nuanced understanding of the interconnected worlds of E-Commerce and Social Commerce.

Keywords

Electronic Commerce, E-Commerce, Online Business, Mobile Commerce, EC Systems, Social Commerce