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Entertainment Science: Analyzing Data and Theory in Movies, Games, Books, and Music

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ISBN: 9788196920456
Editor(s): Abhaya Panicker
Publication Year: 2024
Pages: 863
Format: PDF
Language: English

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“Entertainment Science: Analyzing Data and Theory in Movies, Games, Books, and Music” is a groundbreaking textbook that dives into the core of analytics strategy within the realm of entertainment media. This comprehensive guide unravels the intricate dynamics of entertainment products, exploring the synergy between data analysis and theoretical frameworks in movies, games, books, and music. The book delves into the intricacies of mass media, providing a profound understanding of the analytics-driven strategies that shape the success of entertainment ventures.

From the nuanced intricacies of movie marketing to the evolving landscape of publishing, this textbook equips readers with the analytical tools needed to navigate the complexities of the entertainment industry. It stands as an invaluable resource for students and professionals alike, offering a unique blend of theoretical insights and practical applications to decode the science behind creating and marketing successful entertainment products.”

Keywords

Analytics strategy, Entertainment media, Entertainment products, Mass media, Movie marketing, Publishing

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