Exploring Digital Business Models: Concepts, Models, and the Alphabet Case Study

“Digital Business Models: Concepts, Models, and the Alphabet Case Study” delves into the dynamic world of digital business models, shedding light on the concepts, innovation, and case studies that define this evolving landscape. The book explores a range of digital business model types, including B2C, hybrid models, integrated models, content-based, commerce-based, and context-based models.

Notably, it dissects prominent case studies, such as LinkedIn, BING, eBay, Wikipedia, and Alphabet (with a focus on Google), to provide real-world insights into digital business success stories. For anyone seeking a comprehensive understanding of the digital business realm, this book offers a valuable resource, covering the breadth of topics from digital goods to business model innovation.