Global Social Marketing in Action

“Global Social Marketing in Action: International Case Studies” offers a comprehensive exploration of social marketing applications across diverse sectors. With a focus on international case studies, the book delves into the dynamic intersection of social marketing, public health, and non-profit initiatives. It covers strategic communication, marketing strategy, and effective campaigns for social change. From addressing public health challenges to implementing marketing management techniques for social impact, this book provides valuable insights for practitioners and scholars alike. Whether navigating the complexities of social marketing in health or examining strategic approaches for social change, this resource serves as a practical guide to implementing effective social marketing campaigns globally.

Keywords

Social Marketing, Social Marketing in Public Health, Social Marketing in Health, Social Marketing & Public Policy, Non-Profit & Social Marketing, Marketing Management, Marketing Strategy, Marketing for Social Change, Strategic Communication in Social Marketing, Social Marketing Campaigns