Introduction to Travel Marketing, Tourism Economics, and Airline Products

“Introduction to Travel Marketing, Tourism Economics, and Airline Products: Theory and Practice” is a comprehensive guide that explores the intricate intersections of travel marketing, tourism economics, and airline products. This book delves into key aspects of the airline business, covering topics such as airline schedules planning, operating costs, and the development of airline products. With a strong focus on theory and practice, it provides valuable insights for those studying tourism economics, management, and marketing. Covering tourism intermediaries, eTourism, and travel management, this book is an indispensable resource for students and professionals aiming to navigate the dynamic landscape of the travel and tourism industry, understanding the principles that underpin successful operations and marketing strategies.

Keywords

Airline business, Airline product, Travel marketing, Airline schedules planning, Airline operating costs, Travel marketing, Tourism economics, Tourism management, Tourism marketing, Tourism operations, Travel management, Tourism intermediaries, eTourism