Online Business Management: A Managerial View with a Focus on Social Networks

Online Business Management: A Managerial View with a Focus on Social Networks is a comprehensive textbook that covers the essential principles and practices of online business management, with a particular focus on the role of social networks. The book is written in a clear and concise style, and it is designed to be accessible to students and professionals with a variety of backgrounds, including business, marketing, and information technology.

The book begins with an overview of the field of online business management and its importance in the global economy. It then discusses the different types of online businesses, such as e-commerce businesses, mobile commerce businesses, and social commerce businesses.

The book also covers a variety of specific topics in online business management, such as:

Online business strategy
Online marketing
Online customer service
Online payment systems
Online logistics
Online security

The book also includes a number of chapters on the use of social networks in online business, such as:

Social media marketing
Social customer service
Social commerce
Social analytics