Simplified Market Research: Process, Data, and IBM SPSS Statistics Methods

Simplified Market Research: Process, Data, and IBM SPSS Statistics Methods is an essential resource for anyone navigating the intricate world of market research. This book simplifies the market research process, focusing on data collection, analysis, and interpretation using IBM SPSS Statistics. It provides a clear understanding of research methods and statistical techniques critical in marketing analysis. Whether you’re a marketing professional, researcher, or student, this book equips you with the knowledge and tools needed to conduct effective market research and make informed decisions. With a user-friendly approach and emphasis on SPSS, it streamlines the complexities of market research, making it an invaluable reference in the field.